DDekraftman
All work
Brand site2025Archived

Signature by Moni

A bespoke fashion house, presented properly

An editorial brand site with enquiry capture and newsletter, built to sell a premium service.

signaturebymoni

Signature by Moni

Brand site

Focus
Editorial brand site
Lead capture
Enquiry + newsletter

The problem

A bespoke label does not sell from a product grid. The buying decision is made on craft, process and trust, which means the site has to behave like a lookbook and a case for the work at the same time.

What I built

An editorial site built around collections, the making process, a journal and client testimonials — structured so a visitor arrives at the enquiry form already convinced.

Enquiries and newsletter signups are handled through Resend-backed API routes, so leads land in an inbox reliably rather than through a form plugin that silently fails.

The parts that were hard

Structured to persuade

Process and testimonial pages carry the argument that a product grid cannot make for made-to-measure work.

Transactional email that arrives

Resend-backed enquiry and subscribe endpoints rather than a third-party form embed.

My role

Sole engineer — build and deployment.

Built with

  • Next.js 16
  • React 19
  • TypeScript
  • Resend
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